JOEL ESCALONA
Industrial Design Studio
COCINOVA for CINSA by JOEL ESCALONA STUDIO — Ambientada —1.JPG

Partition for Roche Bobois

Designed for the renowned French brand Roche Bobois –with whom we are honored to share a successful history of design collaborations–, Partition is a bookshelf, but not a conventional one. Within its unpredictable lines, even the dullest accessory entices with a charm that is almost poetic. 

 PARTITION bookshelf — photo courtesy of Roche Bobois

PARTITION bookshelf — photo courtesy of Roche Bobois

 

PARTITION

Furniture design.

 

How can we ad that extra something to make any place look much better? How can we transform a casual glance into a delightful gaze? Designed for the renowned French brand Roche Bobois –with whom we are honored to share a successful history of design collaborations–, Partition is a bookshelf, but not a conventional one. Within its unpredictable lines, even the dullest accessory entices with a charm that is almost poetic. 

Design an object and you will get a product. Design relationships and you will get a lasting, meaningful experience. When we design something we hardly just stop at the object, instead we go beyond. We think about its surroundings and its interactions. We even think about the surface it will be placed on. As a result, Partition Bookshelf is the materialization of an experience. Working as canvas with a voice, it will elevate any space to the personal expression of even the most exclusive customers.

Year / 2017
Client / ROCHE BOBOIS
Creative Director / Joel Escalona
Design Team / Isa Velarde

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More about this project 

 
 
PARTITION for ROCHE BOBOIS by JOEL ESCALONA — STORE — 01 copy.JPG
 
 
 
 PARTITION bookshelf — photo courtesy of Roche Bobois

PARTITION bookshelf — photo courtesy of Roche Bobois

 
 
 PARTITION bookshelf — photo courtesy of Roche Bobois

PARTITION bookshelf — photo courtesy of Roche Bobois

 
 
 
 Design process

Design process

 
 
 
 
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PARTITION for ROCHE BOBOIS by JOEL ESCALONA — STORE — 04.JPG
 
 
 
PARTITION for ROCHE BOBOIS by JOEL ESCALONA — STORE — 09.JPG
 
 
 
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