49 — Capital Pirwi

Capital by Joel Escalona for Pirwi Photo by Mariana Achach — 03.jpg
 
Pirwi copy.png
 

Capital for PIRWI

Once again, Joel Escalona Studio joins the catalogue of one of the leading design companies in Mexico. Capital is the beginning of a long collaboration between Joel and Pirwi, the leading brand in design and furniture development in the country.

The collection’s concept, consisting of three auxiliary tables and three sofas, revolves around the company’s famous material: plywood of the highest quality. Well defined edges and profiles elevate each of the pieces, turning Capital into a collection with strong character, leading the conversation in any place it finds itself.

The tables made in the birch plywood, with cover options in wood or marble, are the perfect complement to any of the sofas made in textile of the highest quality, becoming the central pieces of the place.

Year / 2018
Client / PIRWI

Creative Director / Joel Escalona
Design Team / Mariana Loaiza & Isa Velarde
Photography/ Mariana Achach

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More about this project

 
 
 
Design process

Design process

 
 
 
 
Design process

Design process

 
 
 
three-seater sofa

three-seater sofa

 
 
 
three-seater sofa


three-seater sofa

 
 
 
Design process

Design process

 
 
 
 
Sofa and auxiliary table

Sofa and auxiliary table

 
 
 
Coffee table

Coffee table

 
 
 
Auxiliary table

Auxiliary table

 
 
 
Coffee table and sofa

Coffee table and sofa

 
 
 
Coffee Table

Coffee Table

 
 
 
Capital by Joel Escalona for Pirwi Photo by Mariana Achach — 04.jpg