JOEL ESCALONA
Industrial Design Studio
Booleanos 2.jpg

Booleanos

Inspired by concepts such as construction and deconstruction, transparencies, chromatic circles and addition-subtraction. This cabinet was designed by using different wood finishes, each piece is rectangular with seemingly similar components, which when combined, create totally different colors and textures, highlighting the richness of the materials.

Booleanos 2.jpg
LOGOS 800x800-01.png

Booleanos

Design commission to generate brand experiences.

Commissioned by GLOCAL, the specialized design magazine, as well as the leading company in particleboards MASISA, this piece is intended to promote the company's new board models as well as to generate editorial material for the publication.

As a result, the piece has been displayed in two exhibits of Mexican design, appeared in a commercial, has been published in dozens of digital media, printed in various magazines around the world, as well as being included in a specialized book of contemporary design.

 
Booleanos 1.jpg
Booleanos 3.jpg