CREATIVE DIRECTION & PRODUCT DEVELOPMENT

NONO is a furniture company based in Mexico City that has evolved into an international company with a focus on collaborating with other industry professionals, such as designers and architects, to create emblematic, modern, and honest products.

Joel Escalona is the Product Design Director at NONO, where he leads business strategy and oversees the development and execution of all brand and product design. He is responsible for driving revenue through new product development, optimization, cross-selling, innovation, and broader initiatives, using data-led consumer insights and consumer trends to inform NONO products, categories, and brand.

Joel's functions include developing and executing successful demand generation campaigns and implementing a service design strategy for high-price ecommerce that is focused on efficient client service and profitable product offerings. His current focus is on unifying the product assortment, sourcing strategy, and product development process to further fuel brand relevance, while also driving higher margin returns through vendor management, rigorous project management, and quality engineering.

NONO CREATIVE DIRECTION & PRODUCT DESIGN

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This project involves a wide range of key activities, including business prototyping, growth strategy, brand strategy and positioning, design foundation, identity and design development, product design development, service and culture design, engineering liaison, and export packaging.

NONO is a furniture company that offers a range of contemporary pieces that are designed and hand-crafted in Mexico.

The company's catalog includes a variety of furniture options that can be modified in dimensions and finishes to suit the specific needs and preferences of customers.

NONO is a company that specializes in custom made furniture and art. The company offers design, manufacturing, and installation services for bespoke furniture and decorative pieces that are tailored to the specific needs of commercial or residential projects.