"We are interested in talking about talent, creativity, and, above all, the self-management of social artisanal enterprises. The objective is to help market the work of all the workshops under fair trade conditions. My role as the new creative director is to shape the project on three levels: internal creative structure, design of new products, and development of communications to reach a broad audience,"

"With this collection, we celebrate the happiness of the sculpturally beautiful, the luxury of appreciating nuances in everyday sensations, the freedom to create with clear emotions, and the lyricism of slow, opulent, and imperfect forms," concluded Joel Escalona.

At 32, ESCALONA is already one of Mexico’s top designers. He’s constantly in motion, working across disciplines, which perhaps explains why so many of his projects address the physics of movement.

Over a short span in April, for instance, he traveled to Salone Internazionale di Milano, where he exhibited with ROCHE BOBOIS and Opinion Ciatti. Back home in Mexico City, he met with his university students in industrial design programs at Centro and the Monterrey Institute of Technology and Higher Education. In between, he visited the dusty tallers — the carpentry, ceramic, glass, stone and metal workshops that dot Mexico City’s back alleys — where so many of his projects evolve from imagination to reality.

Laws of Motion is the first show of collectible design created by Joel for Breuer; pieces that, when looked at, immediately captivate the viewer and envelop them in the stories they guard and that challenge the laws of movement.