Manifesto
INSIGHTS, PROCESS Joel Escalona INSIGHTS, PROCESS Joel Escalona

Manifesto

My father taught me three things very well: first, perfectly organizing a toolbox (an activity that everyone in my studio must do at some point); second, greet everyone when you arrive somewhere, it's a matter of education and humility; and third, rigor. My father knew very well how to teach me the meaning of rigor through example and compliance with rules.

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Sketch therefore prototype
INSIGHTS, PROCESS Joel Escalona INSIGHTS, PROCESS Joel Escalona

Sketch therefore prototype

Sketches are quick, timely, inexpensive, disposable and plentiful, have a clear vocabulary, have a constrained gesture and an appropriate degree of refinement, are ambiguous and more important “suggest & explore rather than confirm” — sketches don’t “tell” they “suggest”*

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