Good design is like a good story

Good design is like a good story. It has rhythm, cadence, and just when you’re comfortable... an unexpected twist appears.

That subtle tension, that slight imbalance, is what keeps you hooked—like when you’re reading a novel and sense something big is about to happen, but you can’t put it down.

Because when everything is too perfect, you disconnect. You forget.

The magic lives in that friction between emotion and movement.

Good design grabs you, shakes you, and makes you look twice. And when you finally get it, you smile with satisfaction... but you’re already craving more.

At the next edition of ZⓈONAMACO, I will be presenting new stories disguised as furniture and sculptures. Narratives that reveal something different each time you see them.

NONO — Booth DS27
ZⓈONAMACO Diseño
🗓 February 5–9, 2025
📍 Centro Banamex — Miguel Hidalgo, CDMX

ZONAMACO: Stories Carved in Wood.