JOEL ESCALONA
Industrial Design Studio
MANCUERNAS XARIEN.jpg

XARIEN & THOR for TANE

Founded more than 70 years ago, TANE is the most recognized luxury brand in silversmithing and jewelry in México. Under the creative direction of Nino Bauti, TANE is looking to conserve, as few do, the artistic craftsmanship in their designs and at the same time to have the characteristics of a global and modern brand.

  XARIEN — THOR

XARIEN — THOR

XARIEN & THOR

Jewelry Design.

Founded more than 70 years ago, TANE is the most recognized luxury brand in silversmithing and jewelry in México. Under the creative direction of Nino Bauti, TANE is looking to conserve, as few do, the artistic craftsmanship in their designs and at the same time to have the characteristics of a global and modern brand.

For this collaboration with the silver house of design, we decided to make a collection composed by pieces that could digitally re-interpret techniques usually used in silversmithing. The design is a consequence of exploring new textures to be reproduced in silver.

The tessellation highlights the depths and outlines with a sensation that is familiar and recognizable, tough it enhances the perfection of the finished product and sets another perspective in the creative process by creating modern pieces.

In pieces like rings, money clips, cufflinks, tie clips and even bracelets, the digital technique allows us to adapt the beauty of the texture, adjusting it perfectly to each and every piece.

All the pieces are produced in 9.95 silver and can be found in all TANE flagship stores, and also in the department store of most prestige in México, El Palacio de Hierro.

Year / 2014
Client / TANE 
Material / .925 Silver
Creative Director / Joel Escalona
Design Team /César Villegas

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More about this project

 
 
 Design development

Design development

 Design development

Design development

 
  Image courtesy of TANE

Image courtesy of TANE

 XARIEN — THOR

XARIEN — THOR

 Earrings THOR 

Earrings THOR 

 Moneyclip XARIEN

Moneyclip XARIEN

 Moneyclip XARIEN

Moneyclip XARIEN

 Moneyclip XARIEN

Moneyclip XARIEN

 Moneyclip XARIEN

Moneyclip XARIEN

   Tieclip   XARIEN

Tieclip XARIEN

 Cufflinks XARIEN

Cufflinks XARIEN

 Tiecli and Cufflinks XARIEN

Tiecli and Cufflinks XARIEN

 2014 Campaign cut from TANE

2014 Campaign cut from TANE

  2014 Campaign cut from TANE featuring Xariem rings

2014 Campaign cut from TANE featuring Xariem rings

 
 
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