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NONO

 

Nono is a furniture company based in Mexico City, created by Joel Escalona as a vehicle to distribute his own designs. Nono has evolved into an international company that often collaborates with other industry professionals, in particular designers and architects for the development and manufacture of emblematic, modern and honest products.

 

NONO

Creative direction and business development

Nono is a furniture company based in Mexico City, created by Joel Escalona as a vehicle to distribute his own designs. Nono has evolved into an international company that often collaborates with other industry professionals, in particular designers and architects for the development and manufacture of emblematic, modern and honest products.

The project involves creative direction and business model development, ranging from the implementation of branding and corporate identity, product design and marketing campaign to the selection of suppliers and materials, development of sales channels and logistics network with all its corporate implications.

A holistic methodology was used to design a contemporary business, taking into account the global integration of multiple instances that characterize a modern brand, highlighting the importance of multidiscipline located in a modern, flexible and dynamic context.

One of the main features of the project is that it is an ongoing activity as it continuously examined and re-valuated, from product redesign to the logistics network, this way nono remains updated and able to react to the mutations in the global panorama.

Year / 2015
Client / nono
Graphic design consultant / Aa

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More about this project

 

Key Concepts

— Business prototyping
— Growth strategy
— Brand strategy & positioning
— Design foundation
— identity & design development
— Product design development
— Service and culture design
— Engineering liaison
— Export packaging

 

 

In-house Stationery

 

Sales Stationery

Store Stationery

Project Paperwork

Technical Development

 

Catalog / Website / On-line Store

On-line Store Allies

 
 

Window Display

Store Display

 
 
 

Logistic Solutions

 
 

Post Sale Service Design

Post Sale Service Design

 

Product Design — MYDNA Collection

Product Design —  Rocky Collection

Product Design — Rocky Collection