Creative direction and business development
Nono is a furniture company based in Mexico City, created by Joel Escalona as a vehicle to distribute his own designs. Nono has evolved into an international company that often collaborates with other industry professionals, in particular designers and architects for the development and manufacture of emblematic, modern and honest products.
The project involves creative direction and business model development, ranging from the implementation of branding and corporate identity, product design and marketing campaign to the selection of suppliers and materials, development of sales channels and logistics network with all its corporate implications.
A holistic methodology was used to design a contemporary business, taking into account the global integration of multiple instances that characterize a modern brand, highlighting the importance of multidiscipline located in a modern, flexible and dynamic context.
One of the main features of the project is that it is an ongoing activity as it continuously examined and re-valuated, from product redesign to the logistics network, this way nono remains updated and able to react to the mutations in the global panorama.
— Business prototyping
— Growth strategy
— Brand strategy & positioning
— Design foundation
— identity & design development
— Product design development
— Service and culture design
— Engineering liaison
— Export packaging