When inspiration takes shape

Sketch therefore prototype
INSIGHTS, PROCESS Joel Escalona INSIGHTS, PROCESS Joel Escalona

Sketch therefore prototype

Sketches are quick, timely, inexpensive, disposable and plentiful, have a clear vocabulary, have a constrained gesture and an appropriate degree of refinement, are ambiguous and more important “suggest & explore rather than confirm” — sketches don’t “tell” they “suggest”*

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