Last week, as part of a 3-day workshop, Joel had the opportunity to discuss with industrial design students at Universidad de Monterrey relevant topics concerning design. Such as, the Mexican designer’s identity beyond form, the current state of design practice, both national and international, and the importance of reflecting upon the need of a change in the way we approach manufacturing and culture.
The workshop took place at Centro Roberto Garza Sada designed by Tadao Ando, in Monterrey, Nuevo Leon.
Last week we had the pleasure of giving a workshop on process and production, as part of the furniture design and production diploma, at the Universidad Marista in Merida, Yucatan. Many thanks to all who could attend.
Joel will be this week with students of the Industrial Design degree in ITESM's campus Guadalajara teaching the workshop "Business Design" part of their experience design course.
In the understanding that design is no longer a purely object-oriented activity, my students at CENTRO — one of the most important design University in Mexico City — worked on a broad spectrum of activities, from research, benchmark and experimentation to production, marketing and commercial planning.
The outcome of the semester is “Bureau” a brand of wooden objects for the modern office, which as a real company, you can test, buy and enjoy.
A few weeks ago we imparted the workshop "Business in Design" at the Design DECODE Fest 2014, an event that celebrates design and its different aspects at a weekend full of conferences, workshops, expositions, screenings, parties and a lot more activities relates to design, creativity and innovation.
For us it is very important to understand that the field of action of a designer inside an industry is related with all the involved areas of the productive chain. By learning and taking advantage of the company’s intellectual value from different processes and materials, and also the culture inside the same company, manufacturer or brand.
To know in detail the different steps of a product’s development inside an industry, allows the designer to add something in each link of the chain of value, being involved in planning aspect, commercial strategy or even to improve the internal productive practices, developing not only new products but also designing new business opportunities.
At the "Business in Design" workshop we challenged the participants with a practical case, in order to go beyond form and function in a design exercise, stating probable scenarios, developing business strategies and generating competitive concepts that can be applied to new markets.
Contact: firstname.lastname@example.org | (81) 1935 8885
Dates: Sep 26 to 28 - 2014
Place: Fundidora Park, Obrera, 64010 Monterrey, Nuevo Leon, Mexico
Save the date for next August 29 to September 1, as Joel Escalona will be giving a workshop about business in design at DECODE in Monterrey, Mexico. The event’s objective is to boost industrial design in Mexico across to several activities, such as lecturers, exhibitions, parties and workshops like his. If you are in Monterrey you are welcome to participate in all the activities (specially Joel's workshop) – He will be there for almost all the event so stay around to say hello and talk about design.
AUGUST 29 - SEPTEMBER 1
Centro de las Artes / Parque Fundidora