SALONE INTERNAZIONALE DEL MOBILE DI MILANO
Since last year Joel Escalona and OPINION CIATTI have been working together on a small collection of hearth shaped seats. The collection call LOVE was presented at SALONE INTERNAZIONALE DEL MOBILE DI MILANO, the global benchmark for the home furnishing sector which reported over 292,370 attendees this year.
Joel got the opportunity to introduce the new collaboration to the media, explain the project process and also discuss few others themes as the design situation in Mexico and his background as a designer.
With great acceptance from the media and visitors the LOVE concept featured on the complete communication strategy of the company for SALONE, including print publicity and also the stand which was a great surprise for all the visitors who attended to the show.
This is the first time Joel Escalona introduce a project at the biggest furniture fair in the world and without a doubt it will not be the last.