A beautiful presentation of LOVE collection by our Italian editor Opinion Ciatti at the first edition of the Beijing Design Fair during the Beijing Design Week, the great cultural event dedicated to design that registered 3.5 million of visitors in 2011. Hosting Milan for its 2012 edition, among Alessi, B&B and Flos, Opinion Ciatti was featured on a small selection of Italian companies. The Beijing Design Fair represents a unique occasion for the Italian companies to introduce themselves to the Chinese market and in this first occasion it was an inclusion of Mexican design as well.
28 september - 2 october | Gasometer 751 D•Park - Jiu xianqiao Road, Chaoyang District - Beijing, China
One of our design week's highlight in Milan, was the intervention of several fashion stores by the same furniture brands who were exhibiting at SALONE, specially the shop windows all over the fashion district featured chairs, sofas, lighting and all kind of products in order to introduce the furniture fair to a different audience.
It was a really nice surprise watching the Love seat at the GEOX shop window.
Via Monte Napoleone, 23
20121 Milano, Italy
Since last year Joel Escalona and OPINION CIATTI have been working together on a small collection of hearth shaped seats. The collection call LOVE was presented at SALONE INTERNAZIONALE DEL MOBILE DI MILANO, the global benchmark for the home furnishing sector which reported over 292,370 attendees this year.
Joel got the opportunity to introduce the new collaboration to the media, explain the project process and also discuss few others themes as the design situation in Mexico and his background as a designer.
With great acceptance from the media and visitors the LOVE concept featured on the complete communication strategy of the company for SALONE, including print publicity and also the stand which was a great surprise for all the visitors who attended to the show.
This is the first time Joel Escalona introduce a project at the biggest furniture fair in the world and without a doubt it will not be the last.