JOEL ESCALONA
Industrial Design Studio
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MYDNA

MYDNA is a chic and contemporary storage system inspired by the DNA concept in two different ways. Fist its a sophisticated, organic and stylish structure in the shape of double helix and second with a metaphorical statement which establishes that everything you place on its shelves define a significant part of your personal identity.

 

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MYDNA — Collection for NONO

Creative direction and furniture design for the residential market.

You know what they say, you are what you read.

More than an elegant storage system, MYDNA is a metaphorical statement. Inspired by the concept of DNA in two different ways. The first, with its sophisticated and organic form taken from the double-helix structure and the second, states that everything you put on those shelves defines a significant part of your personal identity.



NONO is a contemporary design and manufacturing agency based in Mexico City exporting to the US and European market, mixing an authentic blend of craft, engineering and innovation to produce a refined collection of products for both the residential and commercial market.

Joel Escalona is the creative director managing the implementation of new products on the catalog and developing new markets by designing an evolving brand strategy.