Mater by Joel Escalona for Mater photo by Mariana Achach Fondo blanco—01.jpg

LIBBEY 2018

Together with Libbey, the number one glassware company in the Americas and one of the largest glass tableware suppliers in the world, in collaboration with Monterrey based design studio Jorge Diego Etienne, we are currently exploring the relationship between glass and the modern minded consumer.

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Tangible value for business though design

Informed creativity is key in the way we approach any design. We understand how to translate an integral analysis to tangible products, with high performance in functionality, usability, desirability and feasibility but also, with a significant relevance for the individual, for society and for business. For this, we carry out a thorough process that starts with the understanding of macro trends and how this represents the desires and behaviors of the consumer, both in short and medium term.

Together with Libbey, the number one glassware company in the Americas and one of the largest glass tableware suppliers in the world, in collaboration with Monterrey based design studio Jorge Diego Etienne, we are currently exploring the relationship between glass and the modern minded consumer.

Year / 2018
Client / LIBBEY
Creative Director / Joel Escalona and Jorge Diego Etienne
Design Team / Isa Velarde (JES), Julia Guzmán (JDE-S), Alejandro Hernández (JDE-S) & Emilio Valtierra (JDE-S)

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