JOEL ESCALONA
Industrial Design Studio
COCINOVA for CINSA by JOEL ESCALONA STUDIO — Ambientada —1.JPG

Creative Direction for Libbey

Having a specific design methodology is the way to what we implement inform creativity in all our projects, and when it is about products that will be produced in millions, it’s something we take very seriously.

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Libbey Monterrey.

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CREATIVE DIRECTION

Designing a methodology.

 

Libbey, the number one glassware company in the Americas and one of the largest glass tableware suppliers in the world, asked us to boost their sales growth by taking their design process to the next level. 

Through a series of workshops for their in-house design team, in collaboration with Monterrey based design studio Jorge Diego Etienne, we developed a tailored design methodology centered on their team potential, production capabilities and sales objectives.

Having a specific design methodology is the way we implement informed creativity in all our projects, and when it comes to products that will be produced in millions, we take it very seriously.

Year / 2017
Client / LIBBEY
Creative Director / Joel Escalona and Jorge Diego Etienne
Design Team / Isa Velarde (JES), Julia Guzmán (JDE-S) Alejandro Hernández (JDE-S) & Emilio Valtierra (JDE-S) 

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More about this project 

 
 Workshops with the Libbey Design Team

Workshops with the Libbey Design Team

 
 
 Factory Visit. 

Factory Visit. 

 
 Presentation with the Design Team, Libbey Creativa Director and Vice President. 

Presentation with the Design Team, Libbey Creativa Director and Vice President. 

 
 
 

Proyect Development.