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Creative Direction for Libbey

Having a specific design methodology is the way to what we implement inform creativity in all our projects, and when it is about products that will be produced in millions, it’s something we take very seriously.

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Libbey Monterrey.

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CREATIVE DIRECTION

 

Informed creativity is key to each of our projects. We know how to translate an integral analysis to projects with high performance in functionality and viability, but also with relevance for the individual, society and business.

This collaboration with Libbey, the number one glass company in America, is an integral project where design manages to permeate multiple areas of a company, and not just the design department. To achieve real impact within the company, we gave workshops aimed at the internal design team, where we provide them with the tools to develop their own design methodology and implement it to their projects. In addition to this, we did an exhaustive work of research and market trends analysis, which resulted in specific proposals for design projects and their development. A clear work methodology is how we implement informed creativity to each of our projects, and when these will reach millions of people we take it very seriously.

Together with Libbey, and collaborating with the Jorge Diego Etienne design studio based in Monterrey, we continue to explore the relationship between glass and the new modern minded consumer.

Year / 2017 - to date
Client / LIBBEY
Creative Director / Joel Escalona and Jorge Diego Etienne
Design Team /  Mariana Loaiza (JES), Isa Velarde (JES), Julia Guzmán (JDE-S), Alejandro Hernández (JDE-S) & Emilio Valtierra (JDE-S)
Photography / Mariana Achach

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More about this project 

 
Collaboration with Jorge Diego Etienne Design Studio

Collaboration with Jorge Diego Etienne Design Studio

 
Working closely with the client

Working closely with the client

 
 
 
 
Workshop

Workshop

 
 
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