Informed creativity is key to each of our projects. We know how to translate an integral analysis to projects with high performance in functionality and viability, but also with relevance for the individual, society and business.
This collaboration with Libbey, the number one glass company in America, is an integral project where design manages to permeate multiple areas of a company, and not just the design department. To achieve real impact within the company, we gave workshops aimed at the internal design team, where we provide them with the tools to develop their own design methodology and implement it to their projects. In addition to this, we did an exhaustive work of research and market trends analysis, which resulted in specific proposals for design projects and their development. A clear work methodology is how we implement informed creativity to each of our projects, and when these will reach millions of people we take it very seriously.
Together with Libbey, and collaborating with the Jorge Diego Etienne design studio based in Monterrey, we continue to explore the relationship between glass and the new modern minded consumer.