JOEL ESCALONA
Industrial Design Studio
COCINOVA for CINSA by JOEL ESCALONA STUDIO — Ambientada —1.JPG

INTERSECCIÓN

With the aim of bringing together disciplines that naturally dialogue, the Museum of Popular Art (Museo de Arte Popular) organized the Biennial "Arte / sano ÷ artistas 5.0", where a master craftsman added his techniques and experience to the clever creativity of contemporary aesthetics.

Intersección por Joel Escalona – 8.jpg
MAP.jpg

INTERSECCIÓN

Design and craftsmanship.

 

With the aim of bringing together disciplines that naturally dialogue, the Museum of Popular Art (Museo de Arte Popular) organized the Biennial "Arte / sano ÷ artistas 5.0", where a master craftsman added his techniques and experience to the clever creativity of contemporary aesthetics. 

In the hands of the master craftsman Gonzalo Rodríguez, we worked towards a discursive synergy, between mastery in the artisan technique and modern and global aesthetics, that resulted in Intersección, an avant-garde craft.

Hands that weave an avant-garde speech, with continuous lines where techniques, experiences and different visions are intercepted, Intersección is a piece that tells its own story: of its creation and its motives; the perfect combination that, like a dance, has rhythm, coherence and balance.

Year / 2017
Creative Director / Joel Escalona
Design Team / Isa Velarde
Photo Assistant /  Mariana Achach

Download press images
More about this project 

 
 
 Detail.

Detail.

 
 
 
 
 Detail.

Detail.

 
 
 Intersección

Intersección