JOEL ESCALONA
Industrial Design Studio
Helix by Joel Escalona for Tane— Photo by Mariana Achach—07.jpg

Helix

For over half a century, Tane has been the Mexican silverware brand par excellence. It is synonymous of Mexican craftsmanship. This year, we celebrate a five year relationship with them, during which the passion for design and the pursuit of perfection have driven us to create by honoring Mexican beauty.

 Helix collection

Helix collection

  Year /  2018  Client  /   TANE    Manufacturing  / Mexico

Year / 2018
Client / TANE
Manufacturing
/ Mexico

HELIX for TANE

For over half a century, Tane has been the Mexican silverware brand par excellence. It is synonymous of Mexican craftsmanship. This year, we celebrate a five year relationship with them, during which the passion for design and the pursuit of perfection have driven us to create by honoring Mexican beauty.

Helix is a collection of accessories for men that enhance traditional elements of blacksmithing. The pieces resemble a caramel rod, and Joel Escalona's savoir faire can be seen in the variations of each piece: the volume, the transition and the scales change from one accessory to another; very subtle details unveil the careful process behind design and manufacturing.

Polished silver and black leather were the perfect combination to confer the collection with a contemporary touch. Timeless and avant-garde, Helix is the epitome of Mexican luxury and sophistication.

Studio’s creative director /Joel Escalona
Studio’s design team / Isa Velarde
Photography / Mariana Achach

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More about this project

 
 
 
 Helix keychain

Helix keychain

 
 
 
 Design process

Design process

 
 
 Tane bracelets

Tane bracelets

 
 
 
 
 Tane collection

Tane collection

 
 
 
 Helix Bracelet and cufflinks

Helix Bracelet and cufflinks

 
 
 
 Helix cufflinks

Helix cufflinks

 
 
 
 
 Helix collection

Helix collection