JOEL ESCALONA
Industrial Design Studio
HATIA BY JOEL ESCALONA —ALL - PHOTO BY MARIANA ACHACH - FONDO BLANCO 01.jpg

HATIA for URREA

Once more URREA has relied on us to design a collection that strengthens their offer with a product of high aesthetic value but designed to be mass produced and always affordable. This is how HATIA was born, the new URREA classic.

 HATIA®

HATIA®

URREA-.jpg
 

Hatia

Design for mass production.

Once more URREA has relied on us to design a collection that strengthens their offer with a product of high aesthetic value but designed to be mass produced and always affordable. This is how HATIA was born, the new URREA classic.

Through continuous conversations between URREA and the studio, supported by market research, our technical knowledge, and an extensive analysis of new design trends, we managed to establish an aesthetics guide for the development process.

We started from observation, from everything that is in contact with water and the way in which it naturally shapes its surroundings, generating forms at times elegant and at times dramatic. The result was a collection composed of three pieces: a mixer, a mono control and a shower faucet. Each piece represents in its timeless and ethereal figure the beauty of movement, balance and fluidity. With curvatures that converge in straight, clean cuts, HATIA embodies the force with which a river flows.

Proud and positive, the design flows upwards with great elegance.

Year / 2017
Client / URREA
Fabrication / Mexico

Creative Director / Joel Escalona
Design Team / Oscar Estrada
Photo assistant / Mariana Achach

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More about this project

 
 
 
 Design Process

Design Process

 
 Design Process

Design Process

 
 
 
 
 
 Technical development

Technical development

 
 
 
 HATIA® Single-lever bath/shower mixer trim

HATIA® Single-lever bath/shower mixer trim

 
 
 HATIA® Single-lever bath/shower mixer trim

HATIA® Single-lever bath/shower mixer trim

 
 
 HATIA® Basin Mixer

HATIA® Basin Mixer

 
 
 HATIA® Basin Mixer

HATIA® Basin Mixer

 
 
 HATIA® 4” Mixer

HATIA® 4” Mixer

 
 
 HATIA® 4” Mixer

HATIA® 4” Mixer

 
 
 
 HATIA® 4” Mixer

HATIA® 4” Mixer