Design for mass production.
Once more URREA has relied on us to design a collection that strengthens their offer with a product of high aesthetic value but designed to be mass produced and always affordable. This is how HATIA was born, the new URREA classic.
Through continuous conversations between URREA and the studio, supported by market research, our technical knowledge, and an extensive analysis of new design trends, we managed to establish an aesthetics guide for the development process.
We started from observation, from everything that is in contact with water and the way in which it naturally shapes its surroundings, generating forms at times elegant and at times dramatic. The result was a collection composed of three pieces: a mixer, a mono control and a shower faucet. Each piece represents in its timeless and ethereal figure the beauty of movement, balance and fluidity. With curvatures that converge in straight, clean cuts, HATIA embodies the force with which a river flows.
Proud and positive, the design flows upwards with great elegance.