Design commission for rug exhibition.
Custom design pattern for design exhibition “Tying stories, linking ideas” The Fragment piece is a custom design for the rugs company Odabashian with headquarters in Miami, USA and Mexico, with limited production due to production complexity.
Familiar elements in non-conventional and unexpected uses promote reflection and observation of what surrounds us. When designing his rug, Joel Escalona alludes to Venetian mosaics often used as a wall or surface covering and a graphical element of decor. In this particular case, the element is soft and covers the floor. This is a graphical compositions that reclaims the unity of mosaics in the form of discrete pixels…..
Text by Renata Becerril, Curator of the exhibition at Franz Mayer Museum.