JOEL ESCALONA
Industrial Design Studio
COCINOVA for CINSA by JOEL ESCALONA STUDIO — Ambientada —1.JPG

FLORETE

With the aim of bringing together disciplines that naturally dialogue, the Museum of Popular Art (Museo de Arte Popular) organized the Biennial "Arte / sano ÷ artistas 5.0", where a master craftsman added his techniques and experience to the clever creativity of contemporary aesthetics.

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FLORETE

 

With the aim of bringing together disciplines that naturally dialogue, the Museum of Popular Art (Museo de Arte Popular) organized the Biennial "Arte / sano ÷ artistas 5.0", where a master craftsman added his techniques and experience to the clever creativity of contemporary aesthetics. 

In the hands of the master craftsman Napoleón Pérez Pamat, from Santa Clara del Cobre, we worked for a discursive synergy, between mastery in the artisan technique and modern and global aesthetics, resulting in Florete, an avant-garde craft.

Florete challenges the boundaries between design and craftsmanship; it diffuses them, materializing a hybrid that bewilders but at the same time attracts. Duality above all, somewhere between an elegant weapon and a harmless floral container. Weapons holding flowers. With carnations it would not be the first time.

Year / 2017
Creative Director / Joel Escalona
Design Team / Isa Velarde
Photo Assistant /  Mariana Loaiza & Mariana Achach

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More about this project 

 
 
 Florete.

Florete.

 
 
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Detail.

 
 
 
 
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Detail.

 
 
 
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Detail.

 
 
 
 Florete.

Florete.