53 — DRINK UP & GO!

DRINK UP & GO! Informed creativity is key to each of our projects, and this collaboration with Libbey is no exception, proving once again the reach of a well-executed plan.

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DRINK UP & GO!

 

Informed creativity is key to each of our projects, and this collaboration with Libbey is no exception, proving once again the reach of a well-executed plan. With the aim of designing the new flagship product for Libbey, the most important glass company in the Americas, and in collaboration with Jorge Diego Etienne, we created DRINK UP & GO! a bottle with relevance not only for the individual, but also for society and industry.

Understanding the need to find new ways to transport and drink water while moving away from the wasteful consumption of disposable products, we designed a bottle that takes full advantage of the qualities of its materials and responds to the daily needs of drinking and transporting water in hectic lifestyles.

The high-strength borosilicate glass body keeps the liquids fresh in a hygienic way, while the silicone covers and interchangeable caps give it the versatility to adapt to any lifestyle.

DRINK UP & Go! is the result of an integral project where a well-designed object is just the tip of the iceberg: behind each bottle there is research and prospecting work that allows us to understand the potential of the client and the needs of the new markets. We don’t only follow trends, we create them.

Year / 2018
Client / Libbey


Creative Direction / Joel Escalona & Jorge Diego Etienne
Design Team / Mariana Loaiza (JES), Isa Velarde (JES), Alejandro Hernández (JD-E) & Emilio Valtierra (JD-E)

Photography / Mariana Achach

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More about this project 

 
 
 
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Project in collaboration with Jorge Diego Etienne Studio

Project in collaboration with Jorge Diego Etienne Studio

 
 
Closely collaborating with the client

Closely collaborating with the client

 
 
 
 
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