JOEL ESCALONA
Industrial Design Studio
COCINOVA for CINSA by JOEL ESCALONA STUDIO — Ambientada —1.JPG

COCINOVA

We are excited to announce our most recent commercial design collaboration with CINSA — part of Grupo Industrial Saltillo —, a company known for its more than 80 years offering products for the Mexican kitchen.

COCINOVA

 

More than just a pewter pot, it is an object that goes all the way to the deepest part of a home, becoming a constant in the Mexican kitchens.

CINSA, a company with more than 80 years of experience being recognized as the number one in the Mexican kitchen industry, asked us to re-design the usual blue pewter pot present in every corner of the country.


After more than two years of development we present COCINOVA, a cookware collection, with one principle goal: to reach millions of people through well-informed design. To mold subtle everyday aspects of a culture, such as cooking at home.

 

Year / 2017
Client / CINSA
Creative Director / Joel Escalona
Design Team / César Villegas & Oscar Estrada
Photo Assistant /  Mariana Loaiza

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More about this project 

 
 
 Cocinova

Cocinova

 
 
 
 Cocinova

Cocinova

 
 
 Cocinova

Cocinova

 
 
 
 Collection

Collection

 Logo

Logo

 

Designed for the families of today, the collection consists of four different pieces: Pan, rice cooker, pot and small pan, which will be marketed in different packages as well as colors. With this in mind, it was possible to achieve a synthesis of what is considered attractive within a given context, in order to combine it and enhance it with the powerful means of mass production of the company.

 
 
 
 Cocinova top view

Cocinova top view

 
 
 Collection

Collection

 
 
 
 
 Cocinova

Cocinova

 
 

Technically speaking, for the development of this collection we reducedproduction processes by integrating the handles to the body, making it more discreet. In addition, we added a reduction of diameter to the base of the container, suggesting a lovely visual effect, as if the body of the pot floated.


In conclusion, COCINOVA is the new kitchen battery collection that, like its predecessor, is simply present.

 
 
 Design process

Design process

 
 
 
 Design process

Design process

 
 
 Design process

Design process

 
 
 
 Mockup

Mockup

 
 
 
 First prototype

First prototype

 
 
 First prototype

First prototype

 
 
 
 
 Cocinova

Cocinova

 
 
 Composition

Composition

 
 
 
 Cocinova

Cocinova

 
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